Protect the Deep Ad
My concept for this project was centered around conservation efforts in the deep sea. I centered the backgrounds, animations, song choice, and color choice around elements that made me think of the deep sea and the serious tone of the cause. The animations I created focus on mimicking various forms of water movement like bubbles, waves, and ripples so that it places the viewer in underwater scenery. The keywords, call to action, and tagline choices were based on wording I saw within various deep-sea conservation nonprofits while researching the topic. Overall, my concept centered around creating an underwater scenery that could convey my imagination of the deep sea while also connecting to the environmental cause it was based on.
Kinetic Type for Shout at the Devil by Mötley Crüe
For this project, I was tasked with using kinetic type to animate the chorus of a song. I focused on using the pacing and vocal shifts to inspire each movement.
Dragon Slippers
This is a trailer I made for the young adult book Dragon Slippers. I focused on showing the book's tone and important elements within the plotline.