In this, I created a brand strategy, stationery, a logo, and a newly designed resume that revolved around the three core brand values of my work as a designer. With this being my brand values, I find that having a strong sense of persistence and structure gives my work the ability to probe various ideas. I designed the logo through paper sketches and Illustrator and refined it through feedback. The stationery was designed using a mixture of InDesign and Photoshop and included a letterhead, a business card, a letter opener, and an envelope. I focused on showcasing my brand values by playing with my name’s initials to portray my values and personality. I used the letter “e” to showcase stability, while the flower with an eye showcases persistence and a probing gaze. In my resume, I incorporated these elements to create a visual hierarchy and balance.
