For this spec project, I created a new logo, stationery, website, fostering brochure, event poster, emblem, adoption form, business card, design brief, style guide, and email template. I developed the project by focusing the redesign on a warm color palette and welcoming feel as the nonprofit focuses on helping elderly pets find homes and help older generations find animal companionship. Listening to feedback was a huge part of this project, as it helped me step back from my biases and improve various elements. One such element would be the logo, as class critiques helped me refine the design to become a natural mix of a cat and dog while also creating the silhouette of a house. My feedback also inspired me to find new ways of framing information in my layouts to improve their hierarchy and readability. Each item was created using Illustrator and InDesign. The project was designed and completed between January and May.
Website
Original Paws for seniors logo and website design
Logo and Emblem
stationery
Brochure
Event Volunteer tags
Event Poster and template Cage IDs for Pets at events
