Protect the Deep Ad

My concept for this project was centered around conservation efforts in the deep sea. I centered the backgrounds, animations, song choice, and color choice around elements that evoked the deep sea and the serious tone of the cause. The animations I created focus on mimicking various forms of water movement, such as bubbles, waves, and ripples, so that they place the viewer in an underwater scenery. The keywords, call-to-action, and tagline choices were based on wording I observed within various deep-sea conservation nonprofits during my research on the topic. Overall, my concept centered on creating an underwater scenery that conveyed my imagination of the deep sea while also connecting to the environmental cause it was based on.